Tired of attending email conferences only to encounter the same presentations and content telling what you should do, simply because that’s what others are doing? Trends come and go — and come back again. Some email marketers have been touting the same supposedly “game changing” ideas for 15+ years. In this session, Trendline Interactive Chief Strategy Officer Andrew Kordek leverages his 20 years of email experience to deliver a dose of reality and offer pragmatic approaches to building great email programs for today — as well as for the future. 

In this session, you will be introduced to a singular and sustainable trend that will impact your program for years to come. This trend is neither shiny nor sexy, but it’s one that’s vital to understand as digital technology evolves. You’ll walk away with a framework you can act on immediately.