Agenda 2024
Email Innovations World 2024
June 6-7, 2024
Sheraton Phoenix Downtown Hotel, Phoenix, AZ

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All times are Mountain Standard Time (MST)

Thursday June 6, 2024

Thursday

Thu

8:00 am

Thursday

Thu

8:05 am

Thursday June 6, 2024 8:05 am

Keynote: What Should Your Email Marketing Priorities Be?

Speaker: Chad S. White, Head of Research, Oracle Digital Experience Agency

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday

Thu

8:50 am

Thursday June 6, 2024 8:50 am

Sponsored Session: Put More “Relationship” in Your Email Marketing to Win The Hearts, Minds & Wallets of Your Customers

Speaker: Michele Fitzpatrick, Vice President of Strategy, Marigold

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday

Thu

9:10 am

Thursday June 6, 2024 9:10 am

Speed Networking – Part 1

Room:Camelback A+B

Thursday

Thu

10:10 am

Thursday June 6, 2024 10:10 am

You can do THAT in an email? Creating more immersive emails

Speaker: Mark Morin, CXO, Strategies.ca

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday June 6, 2024 10:10 am

Play & profit: Unlocking success with gamified emails

Speaker: Dmytro Kudrenko, Founder & CEO, Stripo

Moderator: Janet Roberts, Content Strategist

Room:South Mountain

Thursday

Thu

10:55 am

Thursday June 6, 2024 10:55 am

AI Vendor Showcase: The Latest in AI Technology to Supercharge Your Email Marketing

Speakers: Russ Perry, CEO & Founder, DesignPickle R. J. Taylor, Founder & CEO, Backstroke Guy Nagar, CEO & Founder, Kuverto Dmytro Kudrenko, Founder & CEO, Stripo

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday

Thu

11:30 am

Thursday June 6, 2024 11:30 am

Sponsored Session – Using Data-Driven AI to deliver Personalized Journeys across the Customer Lifecycle

Speaker: Bob Sybydlo, Sr. Director Marketing Technology and Transformation, Enverta Digital

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday

Thu

11:50 am

Thursday June 6, 2024 11:50 am

Roundtables – Part 1

Speakers: Chad S. White, Head of Research, Oracle Digital Experience Agency Mark Morin, CXO, Strategies.ca Dmytro Kudrenko, Founder & CEO, Stripo R. J. Taylor, Founder & CEO, Backstroke Guy Nagar, CEO & Founder, Kuverto Michele Fitzpatrick, Vice President of Strategy, Marigold Bob Sybydlo, Sr. Director Marketing Technology and Transformation, Enverta Digital

Room:Camelback A+B

Thursday

Thu

1:20 pm

Thursday June 6, 2024 1:20 pm

500 Emails Later – Top Takeaways from 5 years of Email Iteration

Speaker: Lainey Graham, Senior Digital Editor/SEO Manager, Clemson University

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday June 6, 2024 1:20 pm

Subscription Model: Churn Detective in Action

Speaker: Anna Levitin, Email & Marketing Operations Lead, Powtoon

Moderator: Janet Roberts, Content Strategist

Room:South Mountain

Thursday

Thu

2:05 pm

Thursday June 6, 2024 2:05 pm

Beyond the Inbox: Email’s Role in Omnichannel Engagement

Speaker: Sharon Mostyn, CEO, Mostyn Marketing Group

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday June 6, 2024 2:05 pm

Using Negative Marketing Signals to Optimize Your Email Campaigns

Speaker: Tom Wozniak, COO, OPTIZMO Technologies

Moderator: Janet Roberts, Content Strategist

Room:South Mountain

Thursday

Thu

3:10 pm

Thursday June 6, 2024 3:10 pm

Unlocking the Power of Email Newsletters

Speaker: Paul Christmann, Chief Innovation Officer, rasa.io

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday June 6, 2024 3:10 pm

Using Data to Create Emotional Loyalty

Speakers: Elizabeth Jacobi, Founder, MochaBear Marketing Paul Shriner, Chief Evangelist, Co-founder, AudiencePoint

Moderator: Janet Roberts, Content Strategist

Room:South Mountain

Thursday

Thu

3:55 pm

Thursday June 6, 2024 3:55 pm

Roundtables – Part 2

Speakers: Lainey Graham, Senior Digital Editor/SEO Manager, Clemson University Anna Levitin, Email & Marketing Operations Lead, Powtoon Sharon Mostyn, CEO, Mostyn Marketing Group Tom Wozniak, COO, OPTIZMO Technologies

Room:Camelback A+B

Thursday

Thu

4:25 pm

Thursday

Thu

4:45 pm

Thursday June 6, 2024 4:45 pm

Introducing the 2024 Masters of Email Marketing Metrics

Speakers: Paul Christmann, Chief Innovation Officer, rasa.io Luke Glasner, Consultant/Owner, Glasner Consulting Elizabeth Jacobi, Founder, MochaBear Marketing

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday

Thu

5:30 pm

Thursday June 6, 2024 5:30 pm

EIW Day 1 Highlights

Speaker: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Thursday

Thu

7:00 pm

Thursday June 6, 2024 7:00 pm

Dinner with Friends

Friday June 7, 2024

Friday

Fri

8:30 am

Friday June 7, 2024 8:30 am

Welcome to Day 2 of EIW

Speaker: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Friday

Fri

8:40 am

Friday June 7, 2024 8:40 am

Artificial Intelligence: The Emerging Regulatory Environment in the United States and What It Means for Email Marketers

Speaker: Reed Freeman, Partner and Co-Chair, Privacy Group, ArentFox Schiff LLP

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Friday

Fri

9:25 am

Friday June 7, 2024 9:25 am

Sponsored Session – Cooking up a Strong Data Foundation for Your AI-powered Marketing Program

Speaker: Lori Colantuono, VP, Enterprise Solutions, Data Axle

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Friday

Fri

10:15 am

Friday June 7, 2024 10:15 am

Speed Networking – Part 2

Room:Camelback A+B

Friday

Fri

11:10 am

Friday June 7, 2024 11:10 am

Sponsored Session – Human Artists + AI: Designing the Future Together

Speaker: Russ Perry, CEO & Founder, DesignPickle

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Friday

Fri

11:30 am

Friday June 7, 2024 11:30 am

Roundtables – Part 3

Speakers: Luke Glasner, Consultant/Owner, Glasner Consulting Justin Khoo, Founder, ProofJump Brian Sisolak, Partner, Message Digital Paul Christmann, Chief Innovation Officer, rasa.io Reed Freeman, Partner and Co-Chair, Privacy Group, ArentFox Schiff LLP

Room:Camelback A+B

Friday

Fri

1:05 pm

Friday June 7, 2024 1:05 pm

Innovative Email Coding 2024: What’s working and what to avoid

Speakers: Luke Glasner, Consultant/Owner, Glasner Consulting Justin Khoo, Founder, ProofJump Brian Sisolak, Partner, Message Digital

Room:Camelback A+B

Friday June 7, 2024 1:05 pm

35 Great AI Ideas in 35 Minutes

Speakers: Tamara Gielen, IT Demand and Portfolio Manager, Materialise Jeanne Jennings, Founder & CEO, Email Optimization Shop

Moderator: Janet Roberts, Content Strategist

Room:South Mountain

Friday

Fri

1:50 pm

Friday June 7, 2024 1:50 pm

Common Accessibiilty Pitfalls You Won’t Find on a Checklist

Speaker: Sarah Gallardo, Lead Email Developer, Oracle

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Friday June 7, 2024 1:50 pm

Building a Brand Story Platform to Clarify Why You

Speaker: Shannon Peel, Brand Storyteller, MarketAPeel

Moderator: Janet Roberts, Content Strategist

Room:South Mountain

Friday

Fri

2:35 pm

Friday June 7, 2024 2:35 pm

Roundtables – Part 4

Speakers: Elizabeth Jacobi, Founder, MochaBear Marketing Paul Shriner, Chief Evangelist, Co-founder, AudiencePoint Sarah Gallardo, Lead Email Developer, Oracle Shannon Peel, Brand Storyteller, MarketAPeel

Room:Camelback A+B

Friday

Fri

3:35 pm

Friday June 7, 2024 3:35 pm

Your Career [Interactive Discussion]

Speakers: Kisha Anderson, Founder, EmailArtisan Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Friday

Fri

4:20 pm

Friday June 7, 2024 4:20 pm

5 Experts, 5 Minutes

Speaker: TBA

Moderator: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

Friday

Fri

5:05 pm

Friday June 7, 2024 5:05 pm

EIW Day 2 Highlights

Speaker: Jeanne Jennings, Founder & CEO, Email Optimization Shop

Room:Camelback A+B

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