Agenda 2025
Email Innovations World 2025
June 3-4, 2025 l Conference
June 2, 2025 l Workshops
Sheraton Phoenix Downtown Hotel, Phoenix, AZ
June 3-4, 2025 l Conference
June 2, 2025 l Workshops
Sheraton Phoenix Downtown Hotel, Phoenix, AZ
Your filter settings don't show any results. Please adjust
Tuesday June 3, 2025
Tuesday
Tue
7:30 am
Tuesday June 3, 2025 7:30 am
Registration & Networking Breakfast
Tuesday
Tue
8:00 am
Tuesday
Tue
8:10 am
Tuesday June 3, 2025 8:10 am
Keynote: Inbox to Impact: 20+ Years of Lessons to Shape the Future of Your Campaigns, Career, and Life
Speaker: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
With over two decades of email marketing expertise, Jeanne Jennings has seen the industry evolve—and she knows what it takes to stay ahead. This keynote blends hard-earned lessons from the past with cutting-edge strategies to help you future-proof your campaigns, build a thriving career, and create a balanced, meaningful life. Whether it’s leveraging AI, designing omnichannel experiences, or defining success on your own terms, Jeanne will leave you inspired and equipped to embrace what’s next.
Key Takeaways:
- Future-Ready Marketing: Learn how to harness AI, automation, customer-centric strategies, and more to deliver campaigns that drive results in an evolving landscape.
- Career Success in a Changing World: Discover how networking, continuous learning, bold decision-making, and more can prepare you for tomorrow’s opportunities.
- Life Beyond the Inbox: Explore how work-life balance, kindness, and a clear vision of success can help you thrive personally and professionally in the years ahead.
Tuesday
Tue
8:50 am
Tuesday June 3, 2025 8:50 am
Sponsored Session
Tuesday
Tue
9:20 am
Tuesday June 3, 2025 9:20 am
Speed Networking
Maximize the number of contacts you make at Email Innovations World by participating in our morning speed networking session on Day 1!
You’ll have 2 minutes for each interaction, where you can introduce yourselves, share professional backgrounds and goals, exchange contact information, and begin to forge new professional connections. Expand your network, find potential business partners, and make connections to last long after EIW 2025 has ended.
Whether you’re a seasoned email professional or new to the industry, this speed networking session offers a unique chance to connect with others, share knowledge, and explore opportunities in a lively and engaging environment.
Tuesday
Tue
9:55 am
Tuesday June 3, 2025 9:55 am
Exhibits & Morning Coffee Break
Tuesday
Tue
10:25 am
Tuesday June 3, 2025 10:25 am
Email Marketing Essentials: Top 5 Strategy Pitfalls to Avoid
Speaker: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
Discover the top five mistakes that can derail your email marketing strategy and learn how to sidestep them for maximum impact. Using real-life examples, this session highlights common missteps that can hinder your email marketing efforts and provides actionable insights to avoid these traps. You’ll leave equipped with practical steps to build a more effective, resilient, and successful email marketing strategy tailored to engage and convert your audience.
Tuesday June 3, 2025 10:25 am
A new and old approach to deliverability, engagement
Speaker: Paul Shriner, Chief Evangelist, Co-founder, AudiencePoint
Moderator: Janet Roberts, Owner, Content by Janet Roberts
The mailbox providers are getting more and more aggressive regarding what email lands in the inbox. How should marketers respond? Engagement data. Come learn about how to use engagement data to maximize the email landing in the inbox.
Tuesday
Tue
11:00 am
Tuesday June 3, 2025 11:00 am
Transition between sessions
Tuesday
Tue
11:05 am
Tuesday June 3, 2025 11:05 am
2025 State of ESP Buyer’s Top Challenges and Wants
Speaker: Christopher Marriott, President & Founder, Email Connect
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
Join us for this presentation and get your first look at the findings from the 2025 State of ESP Functionality Survey, sponsored by Email Connect, Email Innovations World, and Only Influencers. You’ll also get Chris’ expert thoughts on what email industry professionals told us about their ESP challenges, goals, and desires. Even if you aren’t in the market for a new email marketing platform, this is a must-attend event.
You’ll leave knowing…
- Which platforms are top of mind for email marketers
- What are the biggest challenges email marketers have with their ESPs
- What tactic email professionals are looking to leverage to improve their ROI
- Which capabilities are most important to email professionals in choosing an ESP
- And more!
Tuesday
Tue
11:45 am
Tuesday June 3, 2025 11:45 am
Sponsored Session
Tuesday
Tue
12:05 pm
Tuesday June 3, 2025 12:05 pm
From Weeks to Hours: AI-enhanced Email Production
Speaker: Tony Wagner, Email Marketing Manager, Strategic America
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
Struggling with long email production times? Transform your email marketing with the power of generative AI!
Join this session to see how tools like ChatGPT and Figma revolutionized our workflow, slashing production time from weeks to hours. I’ll discuss our email team’s journey, the obstacles we overcame, and the impressive results we achieved. You’ll gain insights and strategies to make your email marketing more efficient and scalable.
Tuesday
Tue
12:40 pm
Tuesday June 3, 2025 12:40 pm
Lunch
Tuesday June 3, 2025 12:40 pm
Lunch & Learn – sponsored by Litmus
Tuesday
Tue
1:40 pm
Tuesday June 3, 2025 1:40 pm
Roundtables
Tuesday
Tue
2:15 pm
Tuesday June 3, 2025 2:15 pm
Sponsored Session
Tuesday
Tue
2:40 pm
Tuesday June 3, 2025 2:40 pm
Transition between sessions
Tuesday
Tue
2:45 pm
Tuesday June 3, 2025 2:45 pm
Case Study: Create Your own persona GPT and use it to improve your email marketing campaigns
Speaker: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
Are you creating your own target audience persona GPTs and using them to get feedback on your email marketing campaigns before you mail them? What first struck Jeanne as a ‘party trick’ has become a critical part of her production schedule. Join us and learn:
- Why a custom persona GPT should be part of your production process
- How to create your own – no matter your industry, product/service, or target audience
- What type of feedback a custom persona GPT can provide – and how you can leverage it
- And more!
Tuesday
Tue
3:20 pm
Tuesday June 3, 2025 3:20 pm
Exhibits & Afternoon Coffee Break
Tuesday
Tue
3:50 pm
Tuesday June 3, 2025 3:50 pm
Family Feud: Email Edition
Tuesday
Tue
4:30 pm
Tuesday June 3, 2025 4:30 pm
Elevator Pitches
Tuesday
Tue
4:45 pm
Tuesday June 3, 2025 4:45 pm
Roundtables
Tuesday
Tue
5:20 pm
Tuesday June 3, 2025 5:20 pm
EIW Day 1 Highlights
Speakers: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop Janet Roberts, Owner, Content by Janet Roberts
Jeanne and Janet will share attendees’ highlights of Day 1, along with what to look forward to on Day 2. Join us for this brief session – a great way segway into the networking reception in the exhibit hall.
Tuesday
Tue
5:30 pm
Tuesday June 3, 2025 5:30 pm
Networking Reception in the Exhibit Hall
Tuesday
Tue
7:00 pm
Tuesday June 3, 2025 7:00 pm
Dinner with Friends
Wednesday June 4, 2025
Wednesday
Wed
7:30 am
Wednesday June 4, 2025 7:30 am
Registration & Networking Breakfast
Wednesday
Wed
8:00 am
Wednesday
Wed
8:10 am
Wednesday June 4, 2025 8:10 am
Introducing the 2025 Masters of Email Marketing Metrics
Speakers: Paul Christmann, Chief Innovation Officer, rasa.io Luke Glasner, Consultant/Owner, Glasner Consulting Elizabeth Jacobi, Founder, MochaBear Marketing Tony Wagner, Email Marketing Manager, Strategic America
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
10 Questions, 10 Chances to Prove That You’re an OI Master of Email Metrics! Starting in late April 2025, you’ll be able to take the quiz online. In this session we’ll walk through all the answers, providing support for each one and taking questions. Then we’ll announce the names of those who got them all right to earn the title ‘OI Master of Email Marketing Metrics.’
Wednesday
Wed
8:50 am
Wednesday June 4, 2025 8:50 am
Sponsored Session
Wednesday
Wed
9:10 am
Wednesday June 4, 2025 9:10 am
Table Networking
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
Maximize the number of contacts you make at Email Innovations World by participating in our table networking session on Day 2!
What’s your favorite email marketing metric – and why? If you weren’t an email marketing professional, what would you want to be? These are just 2 of the questions, a different one will be at each table, that you’ll be discussing with your group. Each group will spend 7 minutes at a table – then you’ll go find another table, and another group, and do it again!
You’ll forge and strengthen not just business partnerships, but also personal relationships. Expand your network and make connections to last long after EIW 2025 has ended.
Whether you’re a seasoned email professional or new to the industry, this table networking session offers a unique chance to connect with others, share knowledge, and explore opportunities in a lively and engaging environment.
Wednesday
Wed
9:45 am
Wednesday June 4, 2025 9:45 am
Sponsored Session
Wednesday
Wed
10:05 am
Wednesday June 4, 2025 10:05 am
Exhibits & Morning Coffee Break
Wednesday
Wed
10:35 am
Wednesday June 4, 2025 10:35 am
The Top 10 Email Formats You Need to Test Now
Speaker: Mark Morin, CXO, Strategies.ca
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
In a crowded inbox, great content isn’t enough! Your email design must work just as hard.
In this interactive session, email expert Mark Morin will introduce participants to 10 high-performing email layouts designed to capture attention and drive action. From minimalist designs to interactive formats and storytelling templates, this session will empower marketers to create emails that not only look great but deliver measurable results.
Key Takeaways:
- Discover 10 Winning Email Layouts:
- Explore creative designs tailored for different campaign objectives, including promotional emails, newsletters, and product showcases.
- Learn Data-Driven Metrics for Success:
- Understand which KPIs to track (e.g., click-through rates, conversion rates) and how they reveal your email’s effectiveness.
- Apply Actionable Best Practices:
- Gain practical tips to optimize each layout, from personalization to mobile responsiveness.
- Get Immediate ROI:
- Leave with a clear roadmap to implement these layouts, supported by examples and actionable insights.
Wednesday
Wed
11:10 am
Wednesday June 4, 2025 11:10 am
Transition between sessions
Wednesday
Wed
11:15 am
Wednesday June 4, 2025 11:15 am
35 Great Email and Content Marketing Ideas in 35 Minutes
Speaker: Elle Jackson, Senior Marketing & Brand Content Program Manager, Advance Partners (a Paychex Company)
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
Looking for inspiration? Our panel of experts will deliver! You’ll get 35 great ideas for ways to improve your email and content marketing in just 35 minutes. We’ll cover creative, production, copy, design, reporting, and more, to help you save time while maintaining quality. You’ll leave with a short list of things you can implement as soon as you get back to your office!
Wednesday June 4, 2025 11:15 am
Generative AI and email personalization
Speaker: Dmytro Kudrenko, Founder & CEO, Stripo Inc
Moderator: Janet Roberts, Owner, Content by Janet Roberts
Join us and you’ll learn how to use AI for email personalization and more!
- Gen AI is great for content / ideas generation
- Educate your junior assist to be your partner
- Use ChatGPT plugins / analytics for advanced results
- Automate all routine tasks with AI
- Use OpenAI for real time integration with your data
- Don’t delegate to AI more than necessary
Wednesday
Wed
11:50 am
Wednesday June 4, 2025 11:50 am
Transition between sessions
Wednesday
Wed
11:55 am
Wednesday June 4, 2025 11:55 am
Roundtables
Wednesday
Wed
12:30 pm
Wednesday June 4, 2025 12:30 pm
Sponsored Session
Wednesday
Wed
12:50 pm
Wednesday June 4, 2025 12:50 pm
Lunch
Wednesday
Wed
1:50 pm
Wednesday June 4, 2025 1:50 pm
Beyond the Inbox — Enhancing Your Email Strategy with SMS
Speaker: Elizabeth Jacobi, Founder, MochaBear Marketing
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
Learn how integrating SMS into your email marketing strategy can increase brand engagement, enhance cross-channel communication, and drive more revenue. This session offers actionable strategies and practical steps to seamlessly incorporate SMS into your email journey, creating a cohesive, personalized experience that engages customers for a true multi-channel journey.
Wednesday June 4, 2025 1:50 pm
Mailbox Provider Landscape: 2025 Edition
Speaker: Brian Sisolak, Partner, Message Digital
Moderator: Janet Roberts, Owner, Content by Janet Roberts
2025 ushers in another wave of changes in the mailbox provider landscape, further reducing the control email marketers have over how their emails are presented. In this session, we’ll dive into the return of Gmail Annotations — how Gmail now automates the process (and inevitably breaks things along the way), the excitement (or let’s be real…fear) of Yahoo’s AI-generated email summaries, and the latest from iOS 18.2, featuring AI-generated pre-headers (so much for carefully crafting those yourself!) and the infamous return of tabs (yes, more tabs — cue the panic).
You’ll leave armed with actionable processes to regain some control and practical tips to decode what mailbox providers are doing to your emails.
Wednesday
Wed
2:25 pm
Wednesday June 4, 2025 2:25 pm
Transition between sessions
Wednesday
Wed
2:30 pm
Wednesday June 4, 2025 2:30 pm
The Power of Serendipity
Speaker: Paul Christmann, Chief Innovation Officer, rasa.io
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
In an era dominated by personalized experiences, recommendation systems are pivotal in shaping user interactions across platforms. However, these systems often lead to echo chambers and limited content diversity. This talk explores the essential role of randomness in enhancing recommendation systems by enabling the discovery of new interests, preventing “walled gardens,” and fostering serendipitous encounters. We examine the balance between personalization and unpredictability, showcasing how integrating stochastic elements can enrich user engagement and satisfaction. Through case studies and algorithmic strategies, we demonstrate that embracing randomness not only broadens content exposure but also cultivates long-term user loyalty, ultimately driving more dynamic and inclusive digital ecosystems.
Wednesday June 4, 2025 2:30 pm
Air France: How we used personalization and segmentation to increase conversions
Speaker: Jean-Pascal Amblat, Head of Emailing Mobile and CRM, Air France
Moderator: Janet Roberts, Owner, Content by Janet Roberts
Join Jean-Pascal Amblat, Head of Emailing Mobile and CRM at Air France, as he presents a case study on how innovations in content, personalization, and segmentation increased conversions and revenue for the organization.
Wednesday
Wed
3:05 pm
Wednesday June 4, 2025 3:05 pm
Exhibits & Afternoon Coffee Break
Wednesday
Wed
3:35 pm
Wednesday June 4, 2025 3:35 pm
AI & Email Marketing (Interactive Discussion)
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
How are you using AI in your email marketing – or your personal life – today? What did you learn about AI at this conference that you want to implement when you get back to the office – or home?
Jeanne will lead this interactive discussion, an IRL version of the weekly OI Live Zoom Discussions. She’ll briefly share a few thoughts to use as a jumping off point, then we’ll open it up to attendees to share your thoughts, questions, and tips.
By crowdsourcing knowledge and experiences we can all learn and grow – which is the point of this session.
Wednesday
Wed
4:15 pm
Wednesday June 4, 2025 4:15 pm
Roundtables
Wednesday
Wed
4:50 pm
Wednesday June 4, 2025 4:50 pm
5 Experts, 5 Minutes
Speaker: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy
Moderator: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop
What questions do you have after 2 days of EIW sessions? What’s still out there that you’re wondering about? Submit a question online during the conference and we’ll give our 5 email expert panels each 1 minute to answer. We’ll get to as many questions as we can during the session. This is always one of the most informative and fun sessions!
Wednesday
Wed
5:30 pm
Wednesday June 4, 2025 5:30 pm
EIW Day 2 Highlights
Speakers: Jeanne Jennings, CEO & Chief Strategist, Email Optimization Shop Janet Roberts, Owner, Content by Janet Roberts
They’re back! Jeanne and Janet will share attendees’ highlights of Day 2 and the conference as a while. Join us one last time as we say ‘bon voyage’ to EIW 2025 – and provide details on the event after-party hosted by Only Influencers.
Wednesday
Wed
5:40 pm
Wednesday June 4, 2025 5:40 pm