Elizabeth Jacobi
Role:
Founder
Company:
MochaBear Marketing
Talks
Introducing the 2024 Masters of Email Marketing Metrics
Introducing the 2024 Masters of Email Marketing Metrics
Using Data to Creative Emotional Loyalty
Bio:
Elizabeth Jacobi is the founder of MochaBear Marketing, bringing more than 20 years of experience in the email marketing industry. Before starting MochaBear Marketing, Elizabeth led the marketing technology efforts for a CRM agency for four years. She also
spent eight years at CheetahMail, managing a global team and some of the company’s largest west coast clients. She started in the industry by launching the email marketing program for Paramount Digital Entertainment, the digital arm of Paramount Pictures.
Elizabeth’s client roster has included large and small brands, including Pro-Flowers, Harry & David, Toyota, Blue Park Kitchen, Cinque Terre West, Enoteca Cinque, Beach House Logos, Sewing Arts Center, The ABCs of Yoga for Kids, and several others in the retail
and food service industry.
Elizabeth currently sits on the Email Metrics Project committee.