Speakers:
Subscription Model: Churn Detective in Action
Date:
Thursday June 6, 2024
Time:
1:20 pm
Track:
Room:
South Mountain
Summary:
When a customer gives you lemons, use them to tailor communication with them. Reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.
- How can practices for reducing churn in B2C be applied to the B2B model?
- How can you build a reward loyalty program for B2B?
Join the session to get insights from Anna Levitin.
Session takeaways
- Visualization for a churn investigation board
- A case study from Powtoon brand with over 40 million users
- Creating a DIY churn prediction model