Agenda 2025

Email Innovations World 2025
June 3-4, 2025 l Conference
June 2, 2025 l Workshops
Sheraton Phoenix Downtown Hotel, Phoenix, AZ

With over two decades of email marketing expertise, Jeanne Jennings has seen the industry evolve—and she knows what it takes to stay ahead. This keynote blends hard-earned lessons from the past with cutting-edge strategies to help you future-proof your campaigns, build a thriving career, and create a balanced, meaningful life. Whether it’s leveraging AI, designing omnichannel experiences, or defining success on your own terms, Jeanne will leave you inspired and equipped to embrace what’s next.

Key Takeaways:

• Future-Ready Marketing: Learn how to harness AI, automation, customer-centric strategies, and more to deliver campaigns that drive results in an evolving landscape.
• Career Success in a Changing World: Discover how networking, continuous learning, bold decision-making, and more can prepare you for tomorrow’s opportunities.
• Life Beyond the Inbox: Explore how work-life balance, kindness, and a clear vision of success can help you thrive personally and professionally in the years ahead.

Maximize the number of contacts you make at Email Innovations World by participating in our morning speed networking session on Day 1! 

You’ll have 2 minutes for each interaction, where you can introduce yourselves, share professional backgrounds and goals, exchange contact information, and begin to forge new professional connections. Expand your network, find potential business partners, and make connections to last long after EIW 2025 has ended. 

Whether you’re a seasoned email professional or new to the industry, this speed networking session offers a unique chance to connect with others, share knowledge, and explore opportunities in a lively and engaging environment.

Discover the top five mistakes that can derail your email marketing strategy and learn how to sidestep them for maximum impact. Using real-life examples, this session highlights common missteps that can hinder your email marketing efforts and provides actionable insights to avoid these traps. You’ll leave equipped with practical steps to build a more effective, resilient, and successful email marketing strategy tailored to engage and convert your audience.

The mailbox providers are getting more and more aggressive regarding what email lands in the inbox. How should marketers respond? Engagement data. Come learn about how to use engagement data to maximize the email landing in the inbox.

Join us for this presentation and get your first look at the findings from the 2025 State of ESP Functionality Survey, sponsored by Email Connect, Email Innovations World, and Only Influencers. You’ll also get Chris’ expert thoughts on what email industry professionals told us about their ESP challenges, goals, and desires. Even if you aren’t in the market for a new email marketing platform, this is a must-attend event.

You’ll leave knowing…

• Which platforms are top of mind for email marketers
• What are the biggest challenges email marketers have with their ESPs
• What tactic email professionals are looking to leverage to improve their ROI
• Which capabilities are most important to email professionals in choosing an ESP
• And more!

In this session, attendees will learn how to evolve their marketing organizations from cost centres to strategic profit drivers. We’ll explore how to harness both internal data and external intelligence—like campaign analytics, customer behavior, and competitive signals—to drive more accountable, revenue-aligned marketing. Attendees will gain a blueprint for leveraging tools such as CDPs, CRM integrations, and advanced attribution models to connect marketing activities directly to business outcomes.

Struggling with long email production times? Transform your email marketing with the power of generative AI!

Join this session to see how tools like ChatGPT and Figma revolutionized our workflow, slashing production time from weeks to hours. I’ll discuss our email team’s journey, the obstacles we overcame, and the impressive results we achieved. You’ll gain insights and strategies to make your email marketing more efficient and scalable.

How did Visit Phoenix increase their engagement and deliverability using personalization? Join two email experts from Litmus and Validity as they chat about effective email personalization—backed by fresh insights from the State of Email 2025 report. Learn why clean data is key, how to segment effectively, and see great examples from Visit Phoenix.

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. Inbox to Impact – hosted by Jeanne Jennings, Email Optimization Shop
2. Email Marketing Essentials – hosted by Jenna Tiffany, Let’s Talk Strategy
3. A new and old approach to deliverability, engagement – hosted by Paul Shriner, AudiencePoint, and Kavita Umarani, The Cigna Group
4. 2025 State of ESP Buyer’s Top Challenges and Wants – hosted by Christopher Marriott, Email Connect
5. Intelligence Driven Marketing – hosted by Bob Sybydlo, Enverta Digital
6. From Weeks to Hours: AI-enhanced Email Production – hosted by Tony Wagner, Strategic America
7. Lunch & Learn: Hi {{First Name]], it’s time for better email personalization – hosted by Megan Farquharson, Consultant, and Stefanie Tam, Litmus

It’s easy for your marketing team to use AI to create an email marketing campaign; it’s more difficult for them to create one that’s truly effective.
Join recognized industry expert Jeanne Jennings (Email Optimization Shop) to learn how your marketing team can leverage AI to develop high quality, highly effective email marketing campaigns. AI doesn’t replace your team – their knowledge and expertise combined with the processing speed of AI lets them do their jobs more quickly and more efficiently – and it’s more fun!

Actionable strategies and tactics you and your team can apply after this session:

• Create your own private custom GPTs for your marketing team to work with
• Learn how your team can collaborate and micro-manage your custom GPTs to get high quality output
• Understand why an iterative approach is the best way for your team to create campaigns – and learn how to do it
• And more!

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. How your team can use AI to create great email marketing campaigns in less time – hosted by Jeanne Jennings, Email Optimization Shop
2. Wunderkind – hosted by Brett Lofgren
3. Braze – hosted by Haley Trost

Survey says… it’s back by popular demand!

First debuted at the 2020 Email Innovations World conference, this game show-style session was such a hit that we’re bringing it back — by audience request. We are surveying the email industry on everything from strategy to subject lines, then we’ll pit expert “families” against each other to guess the top answers. Expect a little competition, a lot of laughs, and unexpectedly sharp insights into what email marketers really think. Come for the fun; leave with fresh perspectives.

Jeanne and Janet will share attendees’ highlights of Day 1, along with what to look forward to on Day 2. Join us for this brief session – a great way segway into the networking reception in the exhibit hall.

Meet new people for dinner at a restaurant in walking distance and network in a relaxed setting with good food and favorite beverages (everyone pays for their own dinner).

Sign up in the conference app Whova under “Community -> Meet Ups -> Dinner with Friends” to be placed in a dinner networking group. We have reserved spots at the following restaurants, all within a 2 minute walk from the Sheraton Phoenix Downtown:

1. Rosso Italian
2. The Vig
3. Blanco Cocina
4. The Arrogant Butcher
5. Mancuso’s
6. Latha
7. Miel De Agave
8. Blue Hound

10 Questions, 10 Chances to Prove That You’re an OI Master of Email Metrics! Take the quiz online here. In this session we’ll walk through all the answers, providing support for each one and taking questions. Then we’ll announce the names of those who got them all right to earn the title ‘OI Master of Email Marketing Metrics.’

Maximize the number of contacts you make at Email Innovations World by participating in our table networking session on Day 2!

What’s your favorite email marketing metric – and why? If you weren’t an email marketing professional, what would you want to be? These are just 2 of the questions, a different one will be at each table, that you’ll be discussing with your group. Each group will spend 7 minutes at a table – then you’ll go find another table, and another group, and do it again! 

You’ll forge and strengthen not just business partnerships, but also personal relationships. Expand your network and make connections to last long after EIW 2025 has ended. 

Whether you’re a seasoned email professional or new to the industry, this table networking session offers a unique chance to connect with others, share knowledge, and explore opportunities in a lively and engaging environment.

Between disappearing pixels, AI-assisted inboxes, and evolving audience behavior, email marketing isn’t just changing—it’s transforming. In this candid fireside chat, we’ll unpack what the future holds for email marketers and how to stay sharp as the rules of the game shift under our feet.

You’ll walk away with:

• Smart ways to adapt when email clients decide what your audience sees (and what they don’t)
• The evolving skillset that will future-proof your email marketing career
• A real talk look at how AI can support—not replace—great email strategy

Looking for inspiration? Our panel of experts will deliver! You’ll get 35 great ideas for ways to improve your email and content marketing in just 35 minutes. We’ll cover creative, production, copy, design, reporting, and more, to help you save time while maintaining quality. You’ll leave with a short list of things you can implement as soon as you get back to your office!

Join us and you’ll learn how to use AI for email personalization and more!

• Gen AI is great for content / ideas generation
• Educate your junior assist to be your partner
• Use ChatGPT plugins / analytics for advanced results
• Automate all routine tasks with AI
• Use OpenAI for real time integration with your data
• Don’t delegate to AI more than necessary

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. Introducing the 2025 Masters of Email Marketing – hosted by Paul Christmann, rasa.io, Luke Glasner, Glasner Consulting, Elizabeth Jacobi, MochaBear Marketing, and Tony Wagner, Strategic America
2. The Inbox Isn’t What It Used to Be: Navigatig the New Era of Email – hosted by Jeanne Jennings, Email Optimization Shop, Chris Marriott, Email Connect, Jaina Mistry, and Brian Sisolak, Message Digital
3. 35 Great Email and Content Marketing Ideas – hosted by Elle Jackson, Advance Partners, Corrina Cohen, NBC Universal, and Angie Weyman
4. Generative AI and email personalization – hosted by Dmytro Kudrenko, Stripo Inc.

Learn how integrating SMS into your email marketing strategy can increase brand engagement, enhance cross-channel communication, and drive more revenue. This session offers actionable strategies and practical steps to seamlessly incorporate SMS into your email journey, creating a cohesive, personalized experience that engages customers for a true multi-channel journey.

2025 ushers in another wave of changes in the mailbox provider landscape, further reducing the control email marketers have over how their emails are presented. In this session, we’ll dive into the return of Gmail Annotations — how Gmail now automates the process (and inevitably breaks things along the way), the excitement (or let’s be real…fear) of Yahoo’s AI-generated email summaries, and the latest from iOS 18.2, featuring AI-generated pre-headers (so much for carefully crafting those yourself!) and the infamous return of tabs (yes, more tabs — cue the panic).

You’ll leave armed with actionable processes to regain some control and practical tips to decode what mailbox providers are doing to your emails.

In an era dominated by personalized experiences, recommendation systems are pivotal in shaping user interactions across platforms. However, these systems often lead to echo chambers and limited content diversity. This talk explores the essential role of randomness in enhancing recommendation systems by enabling the discovery of new interests, preventing “walled gardens,” and fostering serendipitous encounters. We examine the balance between personalization and unpredictability, showcasing how integrating stochastic elements can enrich user engagement and satisfaction. Through case studies and algorithmic strategies, we demonstrate that embracing randomness not only broadens content exposure but also cultivates long-term user loyalty, ultimately driving more dynamic and inclusive digital ecosystems.

Join Jean-Pascal Amblat, Head of Emailing Mobile and CRM at Air France, as he presents a case study on how innovations in content, personalization, and segmentation increased conversions and revenue for the organization. 

How are you using AI in your email marketing – or your personal life – today? What did you learn about AI at this conference that you want to implement when you get back to the office – or home? 

Jeanne will lead this interactive discussion, an IRL version of the weekly OI Live Zoom Discussions. She’ll briefly share a few thoughts to use as a jumping off point, then we’ll open it up to attendees to share your thoughts, questions, and tips. 

By crowdsourcing knowledge and experiences we can all learn and grow – which is the point of this session. 

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. Beyond the Inbox – Enhancing Your Email Strategy with SMS – hosted by Elizabeth Jacobi, MochaBear Marketing
2. Mailbox Provider Landscape: 2025 Edition – hosted by Brian Sisolak, Message Digital
3. The Power of Serendipity – hosted by Paul Christmann, rasa.io
4. Air France: How we used personalization and segmentation to increase conversions – hosted by Jean-Pascal Amblat
5. AI and Email Marketing – hosted by Jeanne Jennings, Email Optimization Shop, Dmytro Kudrenko, Stripo, and Tony Wagner, Strategic America

What questions do you have after 2 days of EIW sessions? What’s still out there that you’re wondering about? Submit a question online during the conference and we’ll give our 5 email expert panels each 1 minute to answer. We’ll get to as many questions as we can during the session. This is always one of the most informative and fun sessions! 

They’re back! Jeanne and Janet will share attendees’ highlights of Day 2 and the conference as a while. Join us one last time as we say ‘bon voyage’ to EIW 2025 – and provide details on the event after-party hosted by Only Influencers.