First sessions confirmed!
Email Innovations Summit North America
June 2 – 5, 2025 | Sheraton Phoenix Downtown Hotel, Phoenix, AZ
June 2 – 5, 2025 | Sheraton Phoenix Downtown Hotel, Phoenix, AZ
Speaker/s:
Tony Wagner, Strategic AmericaFrom Weeks to Hours: AI-enhanced Email Production
Summary:
Struggling with long email production times? Transform your email marketing with the power of generative AI!
Join this session to see how tools like ChatGPT and Figma revolutionized our workflow, slashing production time from weeks to hours. I’ll discuss our email team’s journey, the obstacles we overcame, and the impressive results we achieved. You’ll gain insights and strategies to make your email marketing more efficient and scalable.
Speaker/s:
Jeanne Jennings, Email Optimization ShopInbox to Impact: 20+ Years of Lessons to Shape the Future of Your Campaigns, Career, and Life
Summary:
With over two decades of email marketing expertise, Jeanne Jennings has seen the industry evolve—and she knows what it takes to stay ahead. This keynote blends hard-earned lessons from the past with cutting-edge strategies to help you future-proof your campaigns, build a thriving career, and create a balanced, meaningful life. Whether it’s leveraging AI, designing omnichannel experiences, or defining success on your own terms, Jeanne will leave you inspired and equipped to embrace what’s next.
Key Takeaways
- Future-Ready Marketing: Learn how to harness AI, automation, customer-centric strategies, and more to deliver campaigns that drive results in an evolving landscape.
- Career Success in a Changing World: Discover how networking, continuous learning, bold decision-making, and more can prepare you for tomorrow’s opportunities.
- Life Beyond the Inbox: Explore how work-life balance, kindness, and a clear vision of success can help you thrive personally and professionally in the years ahead.
Speaker/s:
Christopher Marriott, Email Connect2025 State of ESP Buyer’s Top Challenges and Wants
Summary:
Join us for this presentation and get your first look at the findings from the 2025 State of ESP Functionality Survey, sponsored by Email Connect, Email Innovations World, and Only Influencers. You’ll also get Chris’ expert thoughts on what email industry professionals told us about their ESP challenges, goals, and desires. Even if you aren’t in the market for a new email marketing platform, this is a must-attend event.
You’ll leave knowing…
- Which platforms are top of mind for email marketers
- What are the biggest challenges email marketers have with their ESPs
- What tactic email professionals are looking to leverage to improve their ROI
- Which capabilities are most important to email professionals in choosing an ESP
- And more!
Speaker/s:
Paul Christmann, rasa.io Luke Glasner, Glasner Consulting Elizabeth Jacobi, MochaBear Marketing Tony Wagner, Strategic AmericaIntroducing the 2025 Masters of Email Marketing Metrics
Summary:
10 Questions, 10 Chances to Prove That You’re an OI Master of Email Metrics! Starting in late April 2025, you’ll be able to take the quiz online. In this session we’ll walk through all the answers, providing support for each one and taking questions. Then we’ll announce the names of those who got them all right to earn the title ‘OI Master of Email Marketing Metrics.’
5 Experts, 5 Minutes
Summary:
What questions do you have after 2 days of EIW sessions? What’s still out there that you’re wondering about? Submit a question online during the conference and we’ll give our 5 email expert panels each 1 minute to answer. We’ll get to as many questions as we can during the session. This is always one of the most informative and fun sessions!
Speaker/s:
Paul Christmann, rasa.ioThe Power of Serendipity
Summary:
In an era dominated by personalized experiences, recommendation systems are pivotal in shaping user interactions across platforms. However, these systems often lead to echo chambers and limited content diversity. This talk explores the essential role of randomness in enhancing recommendation systems by enabling the discovery of new interests, preventing “walled gardens,” and fostering serendipitous encounters. We examine the balance between personalization and unpredictability, showcasing how integrating stochastic elements can enrich user engagement and satisfaction. Through case studies and algorithmic strategies, we demonstrate that embracing randomness not only broadens content exposure but also cultivates long-term user loyalty, ultimately driving more dynamic and inclusive digital ecosystems.
Speaker/s:
Elizabeth Jacobi, MochaBear MarketingBeyond the Inbox – Enhancing Your Email Strategy with SMS
Summary:
Learn how integrating SMS into your email marketing strategy can increase brand engagement, enhance cross-channel communication, and drive more revenue. This session offers actionable strategies and practical steps to seamlessly incorporate SMS into your email journey, creating a cohesive, personalized experience that engages customers for a true multi-channel journey.
Speaker/s:
Jenna Tiffany, Let'sTalk StrategyEmail Marketing Essentials: Top 5 Strategy Pitfalls to Avoid
Summary:
Discover the top five mistakes that can derail your email marketing strategy and learn how to sidestep them for maximum impact. Using real-life examples, this session highlights common missteps that can hinder your email marketing efforts and provides actionable insights to avoid these traps. You’ll leave equipped with practical steps to build a more effective, resilient, and successful email marketing strategy tailored to engage and convert your audience.