Agenda 2024

Email Innovations World 2024
June 6-7, 2024
Sheraton Phoenix Downtown Hotel, Phoenix, AZ

In the world of email marketing, there are the shiny new things and the old reliable things, as well as just plain old things. Leveraging 5 years of survey data, Oracle Digital Experience Agency’s Chad S. White will explain which email marketing trends are rising stars and which are perpetual also-rans, and everything in between. He’ll share details on what’s driving and holding back the trends, and predict their long-term fates. By the end of the session, you’ll have a better sense of where you can wisely invest your time and energy to accomplish your email marketing goals.

Consumers have been through a lot over the past few years in terms of the pandemic and the economy.  Additionally, the buyer journey has gotten more digital and more complex, making it difficult for email marketers to win in the email inbox.  In this session we’ll discuss what consumers really want from digital brand experiences, the changing role and importance of email in people’s lives, and how to leverage email to earn brand trust, brand love, and ultimately, brand impact.

You could be home watching old presentations on YouTube – OR – you take full advantage of being in the same room with other, living, breathing email marketing enthusiasts. You never know whom you’ll meet, newbies, or people who have been coming to the Email Innovations World for longer!

Influencing your customers’ perceptions and mindset before they click through to your website is no small feat. But that’s where immersive and interactive content comes into play. This session examines how Tremblant ski resort puts their customers “in the mood” before the click using new and exciting content formats for greater impact and higher conversion. We’ll share inspiring examples of these formats in actual use by Tremblant, the #1 ski resort in Eastern North America.

We also show how these formats increase engagement and impact results with double-digit growth.

You will learn:

• How to inspire you customers before the click using a variety of dynamic formats
• How to prioritize key message while providing a visually stimulating experience.
• How to build and optimize this type of content using common tools and techniques… and a bit of code.

So, be inspired, enlightened and informed. Join us for this dynamic exploration of emails most creative formats.No technical skills required.

Looking for inspiration? Our panels of experts will deliver! You’ll get 35 ideas for ways to use AI for email marketing in just 35 minutes. We’ll cover creative, production, copy, design, reporting, and more, to help you save time while maintaining quality. You’ll leave with a short list of things you can implement as soon as you get back to your office!

ChatGPT exploded on the scene in early 2023 – and the AI Landscape exploded shortly thereafter, with old and new companies touting new AI solutions. Join us for this fast-paced session to get a feel for the tools that are out there and available to you. Each vendor will be 5 minutes – on a stopwatch – to introduce their AI solution. You’ll want to take notes and seek out those of interest after the session. 

1. Russ Perry, DesignPickle: Leveraging AI to 10x Design ROI – Let DesignPickle show you how brands are winning by leveraging generative AI with the help of human designers to increase output, improve creativity, streamline their process, and let’s be real, get more revenue out of each and every design.
2. R. J. Taylor, Backstroke: Join Backstroke, the first AI-native generative content platform for email, SMS, and mobile push, for a brief company and platform overview. Learn how Backstroke leverages a unique dataset from 10,000 brands paired with proprietary data science to consistently produce 12-63% more revenue per send. We will also reveal real customer examples illustrating in detail how our platform has transformed email marketing strategies and significantly boosted customer revenue. All of which will roll into our optional roundtable discussion for additional data, stories, and details. 
3. Nakul Mehra, Intellivizz: Intellivizz will be showing you their Ai + NFC Phygital Solution ‘Vizz.co’ to help businesses gather data, automate marketing & get more reviews. Come to experience how this Ai driven Marketing Automation & Reputation Management platform can help accelerate local business. 
4. Guy Nagar, Kuverto: Kuverto is an AI Automation solution that leverage the latest technologies, large language models, to streamline, enhance and automate email marketing.
5. Dmytro Kudrenko, Stripo: He’ll show how Stripo.email uses AI to make email campaigns that match your brand and follow coding rules. Learn how to easily create and send these emails with just a few clicks. Dmytro will demonstrate how to make effective and good-looking emails quickly, making your marketing work better and easier.

As brands and marketers strive to connect in more meaningful ways with their audiences, the question of how to utilize your data for precise real-time decision becomes critical.  We will discuss how AI can harness vast datasets to tailor interactions at every stage of the customer lifecycle, from initial engagement through to loyalty and retention. Attendees will gain practical knowledge on implementing AI strategies that not only enhance customer experiences but also drive business growth through increased relevance and personalization at scale.

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. Email Marketing Priorities – hosted by Chad S. White, Head of Research, Oracle Digital Experience Agency
2. Relationship in Email Marketing – hosted by Michele Fitzpatrick, VP of Strategy, Marigold (Diamond Sponsor)
3. Immersive Emails – hosted by Mark Morin, CXO, Strategies.ca
4. 35 Great Ideas in 35 minutes – hosted by Jeanne Jennings, Founder & CEO, Email Optimization Shop
5. AI Show Case DesignPickle – hosted by Russ Perry, CEO & Founder
6. AI Show Case Backstroke – hosted by R. J. Talyor, Founder & CEO
7. AI Show Case Intellivizz – hosted by Nakul Mehra, Director
8. AI Show Case Kuverto – hosted by Guy Nagar, CEO & Founder
9. AI Show Case Stripo – hosted by Dmytro Kudrenko, Founder & CEO
10. Using AI to deliver personalized journeys – hosted by Bob Sybydlo, Sr. Director Marketing Technology and Transformation, Enverta Digital (Platinum Sponsor)

Over the past five years, Clemson University’s creative team has developed and delivered more than 500 emails in collaboration with the Office of Undergraduate Admissions. We began with a formulaic approach, sending batches of emails in a standard campaign through Mailchimp. Now, we use an agile creative approach and employ a mix of date-specific and action-initiated campaigns with emails designed in Beefree and sent through Slate. Our five takeaways from this process hit on cross-team collaboration, creative production, content strategy, our email tech stack and storytelling. The best thing is, they can be applied across industries.

When a customer gives you lemons, use them to tailor communication with them. Reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.

• How can practices for reducing churn in B2C be applied to the B2B model?
• How can you build a reward loyalty program for B2B?

Join the session to get insights from Anna Levitin.

Session takeaways

• Visualization for a churn investigation board
• A case study from Powtoon brand with over 40 million users
• Creating a DIY churn prediction model

In today’s fragmented marketing landscape, reaching and engaging customers across multiple touchpoints is more critical than ever. While email remains a powerful communication channel, its true value lies in its ability to orchestrate a seamless omnichannel experience.

Learn how email can be used to:

• Drive cross-channel engagement: Leverage email to spark interactions across various channels, such as social media, mobile apps, and physical stores.
• Personalize the customer journey: Craft targeted email campaigns that align with customer behavior and preferences across different touchpoints.
• Measure and optimize omnichannel performance: Track key metrics across channels to understand how email is contributing to overall campaign success

Marketers naturally focus on their KPIs when evaluating and optimizing their campaigns. Negative metrics like Unsubscribes, Spam Complaints, or simple long-term non-engagement, are often pushed to the back burner. Who wants to spend time looking at all the ‘bad’ results? But, relegating negative marketing signals to the trash heap means ignoring a wealth of audience behavior intelligence that can be used to optimize future campaigns.

In this session, we will discuss specific ways to leverage negative marketing signals to more effectively enhance the performance of your email program.

Uncover the secrets behind impactful newsletters, from crafting compelling subject lines, to utilizing dynamic content for personalized user experiences, to using the insights from your readership’s interaction with newsletters to power other communications. This session will dive into several case studies to showcase how organizations enhance their communication strategies with personalized email newsletters to increase engagement, revenue and productivity. Whether you are already leveraging newsletters, or are interested in how to complement your existing communication strategy – in this session you can expect to learn new techniques to make better newsletters, and explore ways to measure how they are performing.

Email marketing is more than just a transactional tool. It builds strong emotional connections between brands and their customers. In a world where we are constantly bombarded with emails and social media posts, brands can use data to create loyalty and revenue.

Brands have a unique opportunity to foster emotional loyalty among their customers. By utilizing data, emotional loyalty can impact purchasing decisions and build stronger brand loyalty, leading to greater revenue.

We will dive into the data and use cases for developing an emotional loyalty campaign and staying top of mind with your customers.

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. Email Iterations – hosted by Lainey Graham, Senior Digital Editor/SEO Manager, Clemson
2. Subscription Churn – hosted by Anna Levitin, Email & Marketing Operations Lead, Powtoon
3. Omnichannel and Email – hosted by Sharon Mostyn, CEO, Mostyn Marketing Group
4. Negative Marketing Signals – hosted by Tom Wozniak, COO, OPTIZMO Technologies
5. Unlocking the Power of Email Newsletters – hosted by Paul Christmann, Chief Innovation Officer, rasa.io
6. Using Data to Create Emotional Loyalty – hosted by Elizabeth Jacobi, Founder, MochaBear Marketing and Paul Shriner, Chief Evangelist & Co-founder, AudiencePoint

In the rapidly evolving digital marketing landscape, AI is reshaping how businesses connect with audiences. This session explores AI’s transformative role in creating data-driven marketing platforms focused on measurable outcomes. Attendees will learn about the latest AI technologies, including predictive analytics, personalized customer journeys, automated content generation, and real-time decision-making. By leveraging AI, marketers can gain deeper consumer insights, optimize campaigns, and achieve superior ROI. Discover how AI enhances marketing efficiency and enables strategic, outcome-oriented approaches that redefine success in the digital age.

10 Questions, 10 Chances to Prove That You’re an OI Master of Email Metrics! Starting in early May 2024, you’ll be able to take the quiz online. In this session we’ll walk through all the answers, providing support for each one and taking questions. Then we’ll announce the names of those who got them all right to earn the title ‘OI Master of Email Marketing Metrics.’

Meet new people for dinner at a restaurant in walking distance and network in a relaxed setting with good food and favorite beverages (everyone pays for their own dinner). We will publish the restaurants closer to the date.

 [This text was written by a human]  AI is sweeping across continents and industries at breathtaking speed.  It promises vastly improved productivity and efficiency for everything from note-taking and customer service, to business communications, to advertising and marketing.  In email, AI is now being used to draft subject lines and email copy, to create appealing images to improve open rates and drive better engagement, and to automate segmentation and analytics.  Yet AI has known problems:  it is under attack for its enablement and perpetuation of bias, for safety, privacy and data security threats, for intellectual property concerns, and for harms caused by scams, or even to democracy itself, from the proliferation of deepfakes.  Legislators and regulators are rushing to do what many feel they failed to do with the internet a generation ago – to put up meaningful guardrails for this new technology, without diluting its promise.  What does the future look like for the regulation of artificial intelligence in the United States,?  How does that compare to developing regulation in other major economies?  This keynote session, by ESPC Outside Counsel and ArentFox Schiff Partner, D. Reed Freeman Jr., will explore those issues and more.

Advertisers are leaning into artificial intelligence to power their marketing programs, and for good reason. From personalization to actionable insights and streamlining operations, the potential of AI is off the charts. However, bad data can threaten to sink the whole ship. As a chef relies on quality ingredients to craft a delectable dish, AI systems depend on high-quality data to yield meaningful insights and precise predictions. Data serves as the culinary cornerstone of AI, akin to the essential fuel that propels a vehicle forward on its journey. In the bustling kitchen of marketing, prioritizing the diner’s palate is paramount for achieving savory success. Understanding your audience—is crucial as marketers aim to concoct savvy, data-driven strategies that tantalize taste buds and move the needle. This session will delve into how you can obtain and maintain clean data to ensure you get the most out of your AI.

You could be home watching old presentations on YouTube – OR – you take full advantage of being in the same room with other, living, breathing email marketing enthusiasts. You never know whom you’ll meet, newbies, or people who have been coming to the Email Innovations World for longer!

The world is a bit divided on whether artists really want or need (or like) leveraging AI, and yet we’ve got the data to prove AI is more often than not, the trusty steed behind so many amazing artists and creative projects. Now more than ever, brands are finding ways to capitalize on creative AI in their workflows without compromising the brilliance that comes with a human artist. Learn how we multiply and accelerate what humans are capable of – rather than stifle and replace them – and how these commercially-viable tools and opportunities can be instantly part of your creative workflows for immediate results.

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. AI Governance and Regulation – hosted by Reed Freeman, Partner & Co-Chair, Privacy Group, ArentFox Schiff LLP
2. Strong Data Foundation – hosted by Lori Colantuono, VP, Enterprise Solutions, Data Axle (Platinum Sponsor)
3. How AI revolutionizes data-driven and outcome-focused Platforms – hosted by Daniel Eisenhut, Group VP, Zeta (Platinum Sponsor)
4. Human Artists + AI – hosted by Ciara Tejani, VP of Marketing & Sales, DesignPickle (Platinum Sponsor)
5. Masters of Marketing Metrics – hosted by Paul Christmann, Chief Innovation Officer, rasa.io, Luke Glasner, Consultant/Owner, Glasner Consulting, Elizabeth Jacobi, Founder, MochaBear Marketing

The last few years have seen a renaissance in email coding. Yet, advanced email coding tactics such as CSS effects are still really used and can make your email stand out in the inbox. In this session, three email coding experts will teach you what’s working in email coding right now. We’ll cover advanced coding techniques and help you decide where to spend your time when coding for email. What innovations are right for your email templates or that big campaign?

Join us and find out! In this session you will learn:

• Kinetic Email: CSS effects are still rarely used but do make your email stand out in the inbox.
• Gmail Annotations – where is it, is it going away and should you invest time to learn it?
• Turn to the dark side: dark mode – it’s used by more subscribers than you think. Here’s how to introduce it to your email templates.
• How to avoid code bloat by removing old or unnecessary code.
• Plus, our views on AMP 4 Email – you didn’t think we forgot about this did you

Which would you choose to send: a standard promotional email with discounts or a fun, gamified email featuring the same deals?

Gamification in email marketing is a powerful tool that can triple your return on investment (ROI) while adding a touch of fun and relaxation for your customers, thereby nurturing long-term relationships.

In this session, the CEO of Stripo Dmytro Kudrenko will talk about the significant advantages of incorporating gamification, highlight successful strategies, and give examples of how it’s worked for others.
You will learn:

• What is gamification, and how can it solve business problems
• Technical aspects of creating interactive emails
• Real-world examples of how it works for businesses
• How to create gamified campaigns from scratch to real launch without technical knowledge 

This session is a must for business owners, digital marketers, customer experience specialists, and entrepreneurs looking to leverage gamification in emails to increase sales, boost customer engagement, and build unforgettable brand experiences.

Alt text? Check! Role=”presentation”? Check! 

You know the standard checklist items, and you’re following them routinely, but what can you do to build emails to be more accessible from the start? What changes can we make to how we design, code and plan our emails that support assistive technology users? 

In this session we’re going to talk about some of the common email-specific accessibility issues you encounter every day. This discussion isn’t just for developers—designers and strategists will want to join, too! Let’s go beyond the checklists and dig deep into how you can create design patterns that automatically create a more accessible coding solution.

Your brand story is a collection of sound bites that leaves your audience unsure about what you do and how you can help them. Most digital content is created on pull platforms leaving huge gaps in your ideal audience’s understanding about who you are and why they need to hire you. Attendees will learn how to create a brand story book to guide people through their brand’s story and show them what they do and why they are the best option to choose. Shannon Peel will share how she uses multimedia, interactive, digital books to bring together the digital footprint.

Attendees will leave knowing what they want to be known for and how to tell their brand story to the marketplace to increase sales.

Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:

1. Innovative Email Coding – hosted by Luke Glasner, Consultant/Owner, Glasner Consulting, Justin Khoo, Founder, ProofJump, Brian Sisolak, Partner, Message Digital
2. Gamified Emails – Dmytro Kudrenko, Founder & CEO, Stripo
3. Accessibility – hosted by Sarah Gallardo, Lead Email Developer, Oracle
4. Brand Storytelling – hosted by Shannon Peel, Brand Storyteller, MarketAPeel

Hiring people to work with you. Looking for your next opportunity. Planning your career path. Pivoting when the unexpected happens. Agency, brand-side, consultant, vendor. Ah, the joys and challenges of working in the email industry.

Kisha, Jeanne, and Randy will lead this interactive discussion, an IRL version of the weekly OI Live Zoom Discussions. They’ll briefly share their tips on careers, hiring, job hunting, and more. Hear what they think – then bring your thoughts, questions, and tips to share with your fellow EIW attendees. 

What questions do you have after 2 days of EIS sessions? What’s still out there that you’re wondering about? Submit a question online during the conference and we’ll give our 5 email expert panels each 1 minute to answer. We’ll get to as many questions as we can during the session. This was one of the most popular sessions the last 2 years, and we’re excited to be bringing it back!