
Speakers:
Beyond the Inbox: Email's Role in Omnichannel Engagement
Date:
Thursday June 6, 2024
Time:
2:05 pm
Track:
Room:
Camelback A+B
Summary:
In today’s fragmented marketing landscape, reaching and engaging customers across multiple touchpoints is more critical than ever. While email remains a powerful communication channel, its true value lies in its ability to orchestrate a seamless omnichannel experience.
Learn how email can be used to:
- Drive cross-channel engagement: Leverage email to spark interactions across various channels, such as social media, mobile apps, and physical stores.
- Personalize the customer journey: Craft targeted email campaigns that align with customer behavior and preferences across different touchpoints.
- Measure and optimize omnichannel performance: Track key metrics across channels to understand how email is contributing to overall campaign success