Sharon Mostyn

Beyond the Inbox: Email's Role in Omnichannel Engagement


Thursday June 6, 2024


2:05 pm



In today’s fragmented marketing landscape, reaching and engaging customers across multiple touchpoints is more critical than ever. While email remains a powerful communication channel, its true value lies in its ability to orchestrate a seamless omnichannel experience.

Learn how email can be used to:

  • Drive cross-channel engagement: Leverage email to spark interactions across various channels, such as social media, mobile apps, and physical stores.
  • Personalize the customer journey: Craft targeted email campaigns that align with customer behavior and preferences across different touchpoints.
  • Measure and optimize omnichannel performance: Track key metrics across channels to understand how email is contributing to overall campaign success

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