Speakers:

Sharon Mostyn

Beyond the Inbox: Email's Role in Omnichannel Engagement

Date:

Thursday June 6, 2024

Time:

2:05 pm

Track:

Summary:

In today’s fragmented marketing landscape, reaching and engaging customers across multiple touchpoints is more critical than ever. While email remains a powerful communication channel, its true value lies in its ability to orchestrate a seamless omnichannel experience.

Learn how email can be used to:

  • Drive cross-channel engagement: Leverage email to spark interactions across various channels, such as social media, mobile apps, and physical stores.
  • Personalize the customer journey: Craft targeted email campaigns that align with customer behavior and preferences across different touchpoints.
  • Measure and optimize omnichannel performance: Track key metrics across channels to understand how email is contributing to overall campaign success

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Email Innovations World
  • price break reminders