Your brand story is a collection of sound bites that leaves your audience unsure about what you do and how you can help them. Most digital content is created on pull platforms leaving huge gaps in your ideal audience’s understanding about who you are and why they need to hire you. Attendees will learn how to create a brand story book to guide people through their brand’s story and show them what they do and why they are the best option to choose. Shannon Peel will share how she uses multimedia, interactive, digital books to bring together the digital footprint.

Attendees will leave knowing what they want to be known for and how to tell their brand story to the marketplace to increase sales.