Curious how to use email data to increase conversion? This presentation is for you! Join us as we share the process and review the high-level results of a joint lead scoring project. Mark will share how he and his team complied a zero-and-first party dataset of prospects and clients. Ada will cover how she analyzed that dataset and identified which factors had the greatest influence on conversion and their relative weight in the conversion process. The presentation will end with a discussion of how Mark and his team used Ada’s data analysis to inform an ESP lead scoring model.