Corrina Cohen

Email + SMS: A Matchup Made for Sunday Night


Tuesday June 20, 2023


3:55 pm


Summerlin D


NBC Sports launched their first SMS program in conjunction with Sunday Night Football coverage on NBC and Peacock. They wanted to be able to pair SMS subscribers with an email address as early in the acquisition funnel as possible. In order to get their SMS plans launched, it required over 6 months of legal review, multiple pivots as they ran into regulations behind giveaways and gaming, and a rebuild of how to process current subscribers to allow for multiple communication channels.

  • Lessons learned from implementing subscriber and acquisition campaigns
  • The challenges to overcome and blind spots to avoid
  • Insights and findings around consumer preference and sentiment through testing

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