Innovating Email Marketing on a Global Scale: How Ergotron Scaled its Email Program to Meet the Demand for Worldwide Automation
Tuesday June 20, 2023
Ergotron is a US-based global ergonomics company offering a massive product portfolio catering to the workplace and healthcare verticals with teams in China, the Netherlands and Minnesota. In the last 5 years, their email marketing has grown significantly, from only North America to 7 unique EMEA regions plus APAC, and from one language (English) to six. They message multiple unique audience segments ranging from B2C & B2B online buyers, to a B2B reseller channel, to product end-users across all regions, sending to over 200,000 contacts monthly.
Yet there were multiple challenges with scaling. Their legacy ESP was antiquated, limited and not supported by IT, so they needed a new platform which would integrate with the company’s CRM and support global compliance and preferences centers. They also needed technology to automate and optimize production workflows, routing and approvals. And they desired better reporting and intelligence to power ongoing optimization.
Join us for this innovation case study to learn how on a shoestring budget, Ergotron
- conducted an in-house ESP search in record time and migrated to a platform better suited to their needs
- developed hyper-efficient email marketing campaign request, scheduling and production processes at global scale
- leveraged automation, managed global differences in permission and data compliance, and handled language and localization versioning
- Innovated global email operations to more easily evolve and scale in the future
Ergotron, Inc. is a global leader with 40 years experience in designing ergonomic work and productivity products that connect people and technology to enhance human performance, health and happiness with a focus on healthcare, industrial and office settings. The company has earned more than 200 patents and established a growing portfolio of award-winning brands including WorkFit® and CareFit™, and patented Constant Force™ and LiFeKinnex™ technologies. Ergotron is headquartered in St. Paul, Minnesota, with a presence in North America, EMEA and Asia Pacific.