Interactive Case Study: Frameworks for Analyzing and Optimizing Email Marketing Performance


Tuesday June 18, 2019


11:20 am



Emperors II


The top business schools in the world use case studies – the lively discussions keep people actively engaged. It also allows for a wealth of practical, real life solutions to be discussed. We did a group case study on the OI discussion list earlier this year and it was a hit. So we thought we’d do another one here… live.

The topic of the case study will be how to boost bottom-line revenue from email marketing. Jeanne will hand out copies of the case study and present the key facts at the beginning of the session; no advanced reading is required. But for those of you who can’t wait… the case study will be published online on May 1st at  

After we talk as a group we’ll break into smaller groups for some exercises based on our findings. Then we’ll come back together to share our recommendations.

You’ll walk away with:

  • Frameworks for analyzing real life email marketing situations in a strategic way
  • Many, many ideas for boosting your organization’s email marketing performance
  • A feeling of accomplishment

The best part is, you’ll get all the engagement and learnings from the case study, and you won’t be graded! 

Ready to attend?

Register now! Join your peers.

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