It’s said necessity is the mother of invention . . . but as the events of the past year have shown, necessity is also the mother of innovation! That’s been especially true for the email channel, with 5 or even 10 years of new development fast-tracked into just 15 months. As senders adapted program strategies to reflect a more online world with greater emphasis on personal touch, it’s remarkable how many of their key trends and tactics start with an “A” – Adaptable! Affinity! Authentic! In his presentation, Guy Hanson, VP of Customer engagement at Validity, will review more entries from the opening pages of the revised email playbook, and showcase some best-in-class examples of how they’re being applied.