Laura Madden

Keeping Up With the Joneses: Innovative Email Tips for Every Team and Budget


Tuesday June 18, 2019


3:30 pm



Milano 7 & 8


Email is an ever-evolving channel – new strategies, technologies and customer expectations demand constant pivots to keep your emails fresh, engaging and effective. But for those with limited budget, resources and manpower, it can be hard to keep up and stay relevant. In this session, you’ll learn about fresh new email technologies to move your channel forward, along with some scrappy hacks to start moving the needle if jumping right in to a big technology investment isn’t an option. Covering topics like DMP, collecting and managing customer preferences and creating a personalized cross channel experience, this session provides real world examples to help you make a big impact in email for 2019.

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