In the world of email marketing, there are the shiny new things and the old reliable things, as well as just plain old things. Leveraging 5 years of survey data, Oracle Digital Experience Agency’s Chad S. White will explain which email marketing trends are rising stars and which are perpetual also-rans, and everything in between. He’ll share details on what’s driving and holding back the trends, and predict their long-term fates. By the end of the session, you’ll have a better sense of where you can wisely invest your time and energy to accomplish your email marketing goals.