Join Paul Shriner and Elizabeth Jacobi as they walk through the dos and don’ts of an email reactivation program. In this high energy and engaging educational session you will learn:

• Why subscribers lose interest in your brand
• How to identify when a subscriber is losing interest before they are totally inactive
• What inactive looks like
• Who should be included in your reactivation segments
• What you should send to reactivate subscribers
• How to avoid the perils of a reactivation campaign

This will be an interactive session in a safe space. Bring your questions and challenges and we will work them out together.