
Speakers:
Mailbox Provider Landscape: 2025 Edition
Date:
Wednesday June 4, 2025
Time:
1:50 pm
Track:
Summary:
2025 ushers in another wave of changes in the mailbox provider landscape, further reducing the control email marketers have over how their emails are presented. In this session, we’ll dive into the return of Gmail Annotations — how Gmail now automates the process (and inevitably breaks things along the way), the excitement (or let’s be real…fear) of Yahoo’s AI-generated email summaries, and the latest from iOS 18.2, featuring AI-generated pre-headers (so much for carefully crafting those yourself!) and the infamous return of tabs (yes, more tabs — cue the panic).
You’ll leave armed with actionable processes to regain some control and practical tips to decode what mailbox providers are doing to your emails.