Panel - Taking It to the C’s – CDPs, Email, and Your Cross-Channel Customer Experience
Date:
Wednesday June 19, 2019
Time:
2:25 pm
Track:
Room:
Augustus I
Summary:
It’s hard for an email marketer to admit, but sometimes (sometimes) sending an email isn’t always the best option for communicating with your customers. Stop by this session as we ask the hard questions and hear real-life examples from experts about how Customer Data Platforms can both free up and activate your customer data to help you make better messaging choices with both your email marketing campaigns AND your other digital marketing channels.