Point/CounterPoint: Brand Indicators for Message Identification (BIMI)
Tuesday June 21, 2022
Is BIMI the next big ‘thing’ in email marketing, the ‘must do’ for 2022? Or is it just another over-hyped tactic that will fade away before we hit 2023? Join Brian Sisolak and a speaker to-be-determined as they square off, debate style, on the promise and problems of BIMI, as well as discussing the pros and cons of other ways to get your brand logo in the inbox without BIMI. Then make up your own mind.