Nate Frick

Powering personalization with first and zero party data


Tuesday June 20, 2023


9:40 am


Summerlin C


With consumer messaging demands rapidly evolving, it’s imperative that personalization acts as a core pillar of email strategies. This session will highlight the complementary roles of first and zero party data, and feature a few brands that have activated on key preference data to drive deeper engagement and tangible business results.

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