Will Devlin

Saying Goodbye to Data Friction


Thursday June 17, 2021


10:15 am


Every marketer has figured out that data is key to getting messaging right and enabling great experiences for customers, but many don’t have a full understanding of where the data comes from, how it’s stored, why they can (or often can’t) use it effectively. In this session, Will Devlin talks about the evolution of the modern marketer and why removing data friction has to be the number one priority to enable success in 2021 and beyond.

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