When a customer gives you lemons, use them to tailor communication with them. Reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.

How can practices for reducing churn in B2C be applied to the B2B model?

How can you build a reward loyalty program for B2B?
Join the session to get insights from Anna Levitin.

Session takeaways:

• Visualization for a churn investigation board
• A case study from Powtoon brand with over 40 million users
• Creating a DIY churn prediction model