When a customer gives you lemons, use them to tailor communication with them. Reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.

• How can practices for reducing churn in B2C be applied to the B2B model?
• How can you build a reward loyalty program for B2B?

Join the session to get insights from Anna Levitin.

Session takeaways

• Visualization for a churn investigation board
• A case study from Powtoon brand with over 40 million users
• Creating a DIY churn prediction model