Speakers:

Anna Levitin

Subscription Model: Churn Detective in Action

Date:

Thursday June 6, 2024

Time:

1:20 pm

Track:

Summary:

When a customer gives you lemons, use them to tailor communication with them. Reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.

  • How can practices for reducing churn in B2C be applied to the B2B model?
  • How can you build a reward loyalty program for B2B?

Join the session to get insights from Anna Levitin.

Session takeaways

  • Visualization for a churn investigation board
  • A case study from Powtoon brand with over 40 million users
  • Creating a DIY churn prediction model

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