Artificial Intelligence, voice technology, personalisation and sophisticated automation are all words that continuously arise when email is mentioned. But what will be the future of email if we all adopt these tools? Most importantly how does the consumer want us to use these tools in a way that will enhance their existing experience? 

In this thought-provoking session, Jenna will explore the future of email from the eyes of the consumer. Jenna will be asking two key questions:

1. What will be their expectations from the channel
2. How can we ensure as organisations that we satisfy these new demands?

Jenna will provide tips on how your business can assure it keeps up and not only satisfies the needs of tomorrow but also the needs of consumers today.