Uncover the secrets behind impactful newsletters, from crafting compelling subject lines, to utilizing dynamic content for personalized user experiences, to using the insights from your readership’s interaction with newsletters to power other communications. This session will dive into several case studies to showcase how organizations enhance their communication strategies with personalized email newsletters to increase engagement, revenue and productivity. Whether you are already leveraging newsletters, or are interested in how to complement your existing communication strategy – in this session you can expect to learn new techniques to make better newsletters, and explore ways to measure how they are performing.