Leading a successful email marketing program was tough before, and it certainly has not gotten any easier as businesses invest even more in digital programs, creating more noise and competition than ever. Chances are your team has significant resource restraints and more priorities to juggle, while your customers are expecting more engaging, meaningful, targeted content.

How do you help your teams (or yourself!) manage those challenges while still delivering emails that give value to your customers, keep them engaged, and give you the returns you need?

Your emails can, and should, be driving more customer engagement, and ultimately more conversions. Ryan Breen and Allison Vernerey (respectively CTO and Senior Product Manager at Creator by Zmags) will share with us some key learnings gathered while bringing the Creator Interactive Email product from imagination to reality.