Email geeks work hard to be the experts in our field, so it can be frustrating to feel torn between serving internal leadership versus what subscribers want. But when we increase our emotional intelligence, we can effectively serve both, streamline our own workflows, and feel really good about it throughout the process. Kait will cover tactics like listening to understand, giving before you get, and using data to support or challenge a perspective in order to help people become more effective in their work and relationships.

The audience will learn how to…

• Get internal alignment on effective email strategy
• Let data do the dirty work in a debate
• Challenge assumptions and gather information more quickly
• Send emails that build lasting, positive relationships