Tom Wozniak

Using Negative Marketing Signals to Optimize Your Email Campaigns


Thursday June 6, 2024


2:05 pm



South Mountain


Marketers naturally focus on their KPIs when evaluating and optimizing their campaigns. Negative metrics like Unsubscribes, Spam Complaints, or simple long-term non-engagement, are often pushed to the back burner. Who wants to spend time looking at all the ‘bad’ results? But, relegating negative marketing signals to the trash heap means ignoring a wealth of audience behavior intelligence that can be used to optimize future campaigns.

In this session, we will discuss specific ways to leverage negative marketing signals to more effectively enhance the performance of your email program.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Email Innovations World
  • price break reminders