Speakers:

Mark Morin

You can do THAT in an email? Creating more immersive emails

Date:

Thursday June 6, 2024

Time:

10:10 am

Track:

Room:

Camelback A+B

Summary:

Influencing your customers’ perceptions and mindset before they click through to your website is no small feat. But that’s where immersive and interactive content comes into play. This session examines how Tremblant ski resort puts their customers “in the mood” before the click using new and exciting content formats for greater impact and higher conversion. We’ll share inspiring examples of these formats in actual use by Tremblant, the #1 ski resort in Eastern North America.

We also show how these formats increase engagement and impact results with double-digit growth.

You will learn:

• How to inspire you customers before the click using a variety of dynamic formats
• How to prioritize key message while providing a visually stimulating experience.
• How to build and optimize this type of content using common tools and techniques… and a bit of code.

So, be inspired, enlightened and informed. Join us for this dynamic exploration of emails most creative formats.No technical skills required.

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