Genevieve Longtin


Retention Marketing


Quartet Health


Genevieve Longtin is a passionate, successful, decades-long veteran of the digital communications and email industry, with over 15 years specializing in digital health. Winner of the 2017 Stephen Pollard Email Marketer of the Year award, Genevieve manages acquisition and lifecycle programs at Quartet Health.
She has spent her career leading cross-functional engagement teams as they innovate and refine programs that currently provide double digit ROIs, industry-leading 89% inboxing rates, and contribute more than 50% of return user engagement from the more than a 1.5 billion emails sent each year. 
Genevieve graduated summa cum laude from Regis College with a degree in Political Science and History, and minors in International Relations, Biochemistry, and Sociology. Her passion for service inspires her free time, and Genevieve spent more than ten years as a volunteer victim advocate with her local battered women and rape crisis center. Married for over 25 years, Genevieve lives in gorgeous New England with her husband and a disaffected, spoiled house cat.

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