Bio:

Jeannette is an expert in digital marketing, with focus on creating strategy for data-driven multichannel programs that drive results through a combination of data, experiences and brand engagement. As an Associate Director of Accenture, she leads customer relationship marketing strategy practice, and is the strategy lead for Kimberly-Clark North America as well as other consumer goods clients

She has over 30 years of experience and her expertise includes email, data strategy, mobile marketing, websites, SEO and social. Jeannette is a thought leader, with numerous publications, whitepapers and methodologies that she has authored over the past 20 years.