Bio:

From winning national awards for innovative management of higher education budgets to overseeing multiple ESP transitions, strategic customer journey implementations, and the detailed planning of CRM database builds, Jennifer’s career has been an exciting whirlwind of experiences in the marketing realm! After working for the University of Michigan and at the La-Z-Boy world headquarters, she now is the CRM Manager for Pet Supplies Plus. All it took was a few unique twists of fate, saying “multichannel customer journey,” “behavioral segmentation,” and clicking her heels together 3 times before learning that there’s no place like home, especially while working for a company that truly puts people – and their furry friends – first.