Bio:

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As the current Vice Chair of the ANA’s Email Excellence Center, she is a recognized global expert, thought leader, and speaker with 20+ years of experience in digital and email marketing strategy. Karen has contributed to e-commerce growth for countless brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway, and many more. She has also been a professional educator in the space since 1999, designing and delivering training, certifications, webinars, and workshops for the Association of National Advertisers (ANA), the American Marketing Association (AMA), Digital Marketing Institute (DMI), MarketingProfs, and private companies.