Bio:

Lainey Graham has eight years of experience researching and writing email copy for brands ranging from the consumer goods industry to higher education. She has successfully acquired subscribers through paid and organic methods, developed lucrative email marketing flows to nurture leads and engage existing customers for privately held brands, and now serves as lead researcher and writer for Clemson University’s digital storytelling efforts. In this role, she has brought new ideas forward and changed the University’s perspective on the importance of emails prospective students receive. She has written over 500 emails for Clemson, developing award-winning video content and streamlined creative workflows in the process.