Bio:

 As Program Director, Marketing Research at Acoustic, Loren McDonald’s role is to produce thought leadership content and educate marketers on digital marketing best practices and emerging trends through articles, white papers, benchmark reports, guides, presentations, and webinars.
 
He has written more than 500 articles and delivered more than 350 presentations in 14 countries and 150 webinars. McDonald has 35 years of experience as a consultant, marketing executive and thought leader at companies including IBM, Silverpop, Arthur Andersen, USWeb/CKS, EmailLabs, and Lyris.