Bio:

A seasoned Digital Marketer with 20+ years of experience executing marketing strategies in the financial services, pharmaceutical, petrochemical and media industries. My career started on the web side -designing and developing websites – eventually moving into digital campaign management including engagements in SEM and Google PPC. I designed my first email template for a Pharma product launch in China in 2005 but it wasn’t until 2009 before I really started to immerse myself in email marketing – landing my first email marketing role in 2010. Over the last 10 years I have expanded and led teams of Email campaign managers and developers – building out new teams and capabilities along the way. After taking Product ownership of the Chase Marketing Platform – an in-house Email and Ad platform – I had an opportunity to lead a new team in a new industry with Roku – I made the move.