Global Lead for CRM
Rebecca Herwitt serves as a leader in global consumer relationships and engagement at Kimberly-Clark, the global CPG company known for its iconic brands such as Huggies®, Kleenex®, Kotex® and Cottonelle®. In her role, she partners with Kimberly-Clark’s brands to innovate and develop best practices across the everchanging customer relationship management (CRM) landscape. Rebecca is an industry leader in CRM and data-driven marketing and has more than 15 years of experience helping automotive and CPG brands connect directly, impactfully and relevantly with consumers, creating powerful purpose-led experiences. She loves collaborating with diverse Kimberly-Clark teams around the globe as they work to unlock the power of CRM and deliver the company’s purpose of Better Care for a Better World.