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Tonya Carpenter
Role:
Senior Director, Digital Direct Marketing
Company:
Caesars Entertainment
Bio:
Tonya has more than 20 years experience in digital marketing. She led the digital content teams at Stephens Media/Las Vegas Review Journal before joining the team at Caesars. Through her vast digital experience, she has helped drive the optimizations – both process and creative execution – that has allowed Caesars to deliver highly customized emails without a corresponding increase in headcount.