In this hands-on workshop, three expert coders will teach you the ins and out of modern email coding. During the workshop attendees will code their own template that supports responsive design. To save time, we will start with some basic code for a simple template where attendees can add the CSS to modify it into a responsive template. Using the base template, we’ll show you provide tips, tricks and coding examples for responsive emails. Then add code to support dark mode to emails. Once we have a working template, we’ll get into how to use CSS for some advanced techniques such as kinetic email using CSS and finally AMP.  On AMP we’ll cover what email clients, ESPs, and Tools currently support it and how to get started with a basic email. By the end of the workshop attendees will have built their own email template that will render correctly across email clients and systems including at least one or more advanced tactics.

Who Should Attend:

Email Developers, Email Marketers, Email Operations, Coders looking to broaden their skills.

Takeaways:

• Break down email code in layman terms
• All about dark mode: what email clients support it, how it works, and code it into your emails.
• Kinetic emails: how to use CSS to create effects
• AMP for Email: what supports it, what it can do, and how to make an AMP email.  
• A working email template that supports dark mode

Session Outline:

1. Responsive Email Coding
   1. Using CSS Classes
   2. Stack and Reverse Stack Content
   3. Show/Hide Content
   4. Using CSS for Dark Mode
2. Kinetic Email 
   1. What you can do with it
   2. Examples of Kinetic Coding
      1. Hover/Carousels/Expanding Menu/Animation/Forms
      2. Client Support
3. AMP 4 Email
   1. Getting Started
      1. AMP vs. HTML
      2. Where does it work – Gmail, Yahoo, Mail.ru, Fair Email –https://www.mailmodo.com/guides/amp-for-email/
      3. What ESPs support AMP?
      4. Tools for Coding AMP
   2. What can you do with AMP/coding examples
4. Questions & Wrap Up

About the instructors:

Dmytro Kudrenko, Founder & CEO, Stripo

Dmytro is an expert in email marketing automation. He is a lifelong entrepreneur with over 25 years of experience in the software development world, 15 years specifically in email marketing. This mix allows him to use his business background to create efficient marketing strategies and implement them fast. His goal is to make email marketing more accessible for businesses and more useful for subscribers.

Justin Khoo, ProofJump, Founder

Justin Khoo is the founder of ProofJump, a platform that streamlines the review and approval process for email marketers. Through his blog, FreshInbox, Justin focuses on email techniques and developments with a focus on incorporating interactive elements into email campaigns. Justin has spent countless hours analyzing the quirks of email clients and has developed some innovative techniques that wow in modern email clients while still looking decent in older clients such as Microsoft Outlook. Over the past decade, he has worked with the #emailgeeks community to advocate for better CSS and HTML support among email clients.

Luke Glasner, Glasner Consulting, Owner

Luke Glasner has been working in email marketing for close to 20 years. He founded Glasner Consulting in August 2009 to help clients with email marketing strategy and analysis. During his career Luke has coded and sent over 10,000 emails. A regular contributor to Only Influencers, Luke often writes and speaks about email metrics. At the Email Experience Council (eec), Luke led the S.A.M.E. Project, an industry initiative aimed at the creation and adoption of industry standards for email metrics, in his role as the co-chair of the Measurement Accuracy Advisory Board from 2008 to 2012. He’s also served as a Judge for DMA/ANA ECHO Awards since 2011 and for the MMA’s Smarties Awards in 2015 to 2019. Luke Glasner earned his Master of Science in Integrated Marketing at New York University concentrating in Marketing Analytics. Prior to NYU, Luke earned his Bachelor of Business Administration in Management at the University of Massachusetts, Amherst.