Session Type:

Pre-Conference Workshop (half-day)

Description:

Joe Torre said “Sex is like pizza. When it’s good it’s REALLY good. When it’s bad, it’s still pretty good.”

Email marketing performance is like pizza. The cost to send an email is so low that it’s not difficult to generate a positive return-on-investment (ROI). That’s good.

But what makes email marketing performance REALLY good is ongoing strategic testing. Testing drives double- and triple-digit gains in ROI, conversions, list growth and other key performance indicators for.

Best of all, the right testing approach builds on past gains, so at the end of the year you’ll see exponential growth in your bottom line.

Learn with examples, case studies and test results – and you’ll get the chance to apply what you learn in interactive, group and solo exercises during the workshop. Topics we’ll cover include:

• Where to get inspiration for tests
• How to develop an effective hypothesis to test
• Keys to structuring a test to get clean results
• Tips for maintaining an ongoing testing program
• How to become an email testing rock star in your organization

Not only will you leave with the knowledge you need to implement testing with your own email program – you’ll be excited and inspired to do so. Join us!

Instructor

Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.

She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help their clients make their email marketing initiatives more effective and more profitable.

In addition, Jeanne is Chair of the Email Innovations Summit, Las Vegas and General Manager of Only Influencers, a community of email marketing professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.

From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.