Join us for this fast-paced, hands-on workshop developed specifically to help email marketers harness the power of artificial intelligence (AI) to increase productivity and boost bottom-line results.

AI is the new bright, shiny thing in email marketer’s toolboxes. If you’re not using it, you should be. And if you are using it – are you using it as effectively as you could be? I’m not talking about basic ‘it’s-better-than-nothing’ campaigns; I’m talking about campaigns that leverage your knowledge and expertise about your audience and your product or service, and then go further, via a collaboration with the AI, to create ‘this-is-really-going-to-produce-results’ campaigns. All in less time than you’re currently spending.

In this comprehensive session you’ll actually use ChatGPT (bring access to your own paid version) to build the foundations of a marketing campaign for your organization. Through the individual hands-on exercises you’ll:

1. Actually use AI, with expert guidance, to develop an email marketing campaign for your organization. This includes research, personas, feature-benefit-advantages analysis, unique selling propositions, key messages, message map with frequency and cadence, creative briefs, copy, proofreading, data analysis, reporting, and more
2. How you can craft more effective prompts to get better results in less time
3. What custom GPTs and other AI tools are out there – and which ones are recommended by email marketer power users
4. Where you can find the knowledge you need to  continually boost your AI game
5. And more!

You’ll need a paid ChatGPT account (it’s just $20) for the exercises – at the end of the workshop you’ll leave with the foundation of an email campaign for your organization.

Instructor

Jeanne Jennings, Founder & CEO, Email Optimization Shop

Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.

She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help their clients make their email marketing initiatives more effective and more profitable.

In addition, Jeanne is Chair of the Email Innovations Summit, Las Vegas and General Manager of Only Influencers, a community of email marketing professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.

From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.