Wednesday June 5, 2024
1:30 pm - 5:30 pm
Mastering AI for Email Marketers – 1/2 Day
Join us for this fast-paced, hands-on workshop developed specifically to help email marketers harness the power of artificial intelligence (AI) to increase productivity and boost bottom-line results.
AI is the new bright, shiny thing in email marketer’s toolboxes. If you’re not using it, you should be. And if you are using it – are you using it as effectively as you could be? I’m not talking about basic ‘it’s-better-than-nothing’ campaigns; I’m talking about campaigns that leverage your knowledge and expertise about your audience and your product or service, and then go further, via a collaboration with the AI, to create ‘this-is-really-going-to-produce-results’ campaigns. All in less time than you’re currently spending.
In this comprehensive session you’ll actually use ChatGPT (bring access to your own paid version) to build the foundations of a marketing campaign for your organization. Through the individual hands-on exercises you’ll:
- Actually use AI, with expert guidance, to develop an email marketing campaign for your organization. This includes research, personas, feature-benefit-advantages analysis, unique selling propositions, key messages, message map with frequency and cadence, creative briefs, copy, proofreading, data analysis, reporting, and more
- How you can craft more effective prompts to get better results in less time
- What custom GPTs and other AI tools are out there – and which ones are recommended by email marketer power users
- Where you can find the knowledge you need to continually boost your AI game
- And more!
You’ll need a paid ChatGPT account (it’s just $20) for the exercises – at the end of the workshop you’ll leave with the foundation of an email campaign for your organization.