Join us for this fast-paced, hands-on workshop developed specifically to help email marketers harness the power of artificial intelligence (AI) to increase productivity and boost bottom-line results.

AI is the new bright, shiny thing in email marketer’s toolboxes. If you’re not using it, you should be. And if you are using it – are you using it as effectively as you could be? I’m not talking about basic ‘it’s-better-than-nothing’ campaigns; I’m talking about campaigns that leverage your knowledge and expertise about your audience and your product or service, and then go further, via a collaboration with the AI, to create ‘this-is-really-going-to-produce-results’ campaigns. All in less time than you’re currently spending.

In this comprehensive session you’ll actually use ChatGPT (bring access to your own paid version) to build the foundations of a marketing campaign for your organization. Through the individual hands-on exercises you’ll:

1. Actually use AI, with expert guidance, to develop an email marketing campaign for your organization. This includes research, personas, feature-benefit-advantages analysis, unique selling propositions, key messages, message map with frequency and cadence, creative briefs, copy, proofreading, data analysis, reporting, and more
2. How you can craft more effective prompts to get better results in less time
3. What custom GPTs and other AI tools are out there – and which ones are recommended by email marketer power users
4. Where you can find the knowledge you need to  continually boost your AI game
5. And more!

You’ll need a paid ChatGPT account (it’s just $20) for the exercises – at the end of the workshop you’ll leave with the foundation of an email campaign for your organization.