Speakers:

Lainey Graham

500 Emails Later – Top Takeaways from 5 years of Email Iteration

Date:

Thursday June 6, 2024

Time:

1:20 pm

Track:

Summary:

Over the past five years, Clemson University’s creative team has developed and delivered more than 500 emails in collaboration with the Office of Undergraduate Admissions. We began with a formulaic approach, sending batches of emails in a standard campaign through Mailchimp. Now, we use an agile creative approach and employ a mix of date-specific and action-initiated campaigns with emails designed in Beefree and sent through Slate. Our five takeaways from this process hit on cross-team collaboration, creative production, content strategy, our email tech stack and storytelling. The best thing is, they can be applied across industries.

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