Personalization increases KPIs in nearly every situation, except when you’re creepy about it. You have so much information about your audience, you can literally include their own headshots in emails you send them. I’ll show you how much information you have at your fingertips by walking you through this creepy example of personalization. Then I’ll teach you the right ways to leverage personalization in your business, including the strategies, tactics, and technologies that will let you do personalization at scale.”