Pull-Ups: A Consumer-centric Approach to Potty Training​


Tuesday June 20, 2023


11:35 am


Summerlin C


Potty training is one of the times in their children’s lives that parents reach out for help. Find out how Pull-Ups shifted from an offer-driven journey approach to a consumer life centric approach where parents can direct their own path and engage with the brand on their terms, paying off in the best ways – with engagement and results.

Learn how we solved for this and how to:

  • Plan journeys with consumer research
  • Collect and apply first party data
  • Address consumers and find out from them what’s going on, rather than relying on engagement data

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